Why let drink decide?

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This anti-drinking commercial talks us through the perspective of a Vodka bottle. The commercial has been developed by W&K London for UK’s Department for Children, and it shows how alcohol becomes a destructive factor in many accidents.
Well, we have seen many anti-drinking commercial. Some were gross manifestation of bloody realities. Some managed to convey the message without much blood shed. Recently a commercial featured the depth of winnable alcoholics among the children.

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This commercial does not show much blood nor scares us with a gruesome impact. But, it does convey the message in a clear creative way. The commercial features the after-effects of alcohol through the perspective of the vodka glass. As the bottle spins, we catch glimpses of the Bad Things that can happen-like a car accident and a girl sobbing on a sofa.

Via: Animals New York

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