This print campaign for Western Union money transfer, developed by McCann Worldgroup, New Delhi, succeeds to convey the message in a clear and interesting way.
The print ads that are included in the campaign feature different kinds of money transactions happening in the world. What we can see is hands of people exchanging money. There is a ‘fair hand’ giving money to ‘Black Hand’, husbandâs hand to wives hand, and sonâs hand to motherâs hand.
The campaign aims to show the easy way of transferring money through western union.
The copy reads- Fast worldwide money transfer. Western Union.
CREDITS
Advertising Agency: McCann Worldgroup, New Delhi, India
Chief Creative Officer: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Creative Director: Vineet Mahajan
Art Director: Shamim Ansari, Denzil Machado, Vineet Mahajan
Copywriter: Deepak Nagar
Account Supervisor: Zarwan Divecha
Illustrator: Pralhad Sawant, Kuldeep Soni, Pawan Gogna
Photographer: Kedar Malegaonkar
