It seems that there is a natural creativity erupted out of emergency in most of the advertising initiatives aimed to invite help the victims of a natural disaster.
We have seen it many advertising initiatives urging us to help Haiti.
Here is another such ad, from the Universidad Autónoma de Chile declaring unison with the earthquake victims of Chile. The Ad shows a wall crack, which is the same shape as Chile.
The copy reads (translation) – In Adversity Chile see itself
CREDITS
Agency: La Familia
Executive Creative Director: Miguel Angel Barahona
Art Director: Nico Rubio
Account Director: Paolo Osses
Via: Osocio
