Online piracy is actually killing your favorite artists. Like black magic. Like voodoo magic.
The campaign for developed by Publicis, India, aims to make awareness about the repercussions of online piracy.
To convey this message, they created actual dolls and then took images for the campaign. The voodoo pins in the shape of download cursors were actually poked onto the posters.
CREDITS
Advertising Agency: Publicis, India
National Creative Director: Emmanuel Upputuru
Creative Directors: Vivek Nayyar, Vinay Kumar
Art Director: Siddesh Telang
Copywriter: Tejas Ravindranath
Additional credits: Madhukar Bonkar, Danica Dâsouza (Doll Artists)
