VIP, a menâs magazine in Brazil, promises men to show the ‘right way’ to a woman’s bed. The campaign, developed at MatosGrey, Sao Paulo, presents an interesting way to convey its message.
The campaign shows several doors. Selecting the right way will help you to reach the real destination. It shows some dialogues men use to try their luck in an interesting way. Each dialogue is a door, passing through many doors, you can enter into her heart.(read bed)
The Portuguese copy translated into English is âWho reads VIP knows the way. Fashion, pop culture, tips and everything else a man needs to get lucky.â
Credits:
Agency: MatosGrey, Sao Paulo, Brazil
Creative directors: Silvio Matos, Guy Costa, Leandro Castilho
Art director: Andre Sallowicz
Copywriter: Filipe Medici
Illustrator: Burti HD
Photographer: Marcio Sallowicz.
Via: inspirationroom
