This print campaign for Volkswagen has been developed by Ogilvy South Africa, Cape Town. The campaign promotes the VW Crafter, as a suitable vehicle foR any business.
The campaign, which won a Gold at the Loerie Awards held in Cape Town, South Africa, is titled âFor Any Businessâ,
The ads show how the vehicle performs for different business sectors like Wedding, Forest and Suburbs. Each ad show three shots of the location.
CREDITS
Advertising agency: Ogilvy South Africa, Cape Town
Executive creative director: Christopher Gotz
Copywriter: Cuanan Cronwright
Art director: Jennifer Macfarlane
Art buyer: Merle Bennet
Photographer: Guy Neveling
Client account director: Graham Birch
Agency account directors: Greg Tebbutt and Dylan Ferguson.
Via: Inspiration room
