This is a fantastic print advertisement launched by Volkswagen to promote VW Van in a hilarious manner. The advertisement apparently aims at boosting the huge space available in than that can accommodate many people at one point of time. The advertisement is showing a peculiar airport driver who has VW Van outside waiting for more than one person, showing how many guests can be accommodated in the van. The advertisement outlines the power and efficiency of the car though in a lesser extent.
The presentation of the campaign is extremely simple and straight with clear perspective of the message it wants to convey. The advertisement is based on a very brilliant idea that has helped outlining the product benefit in an effective manner. The presentation was not only straight but powerful too and consequently need of a supporting text was not considered besides names of the guests. The advertisement was created by Ogilvy, South Africa.
Via Advert News
