This is a unique online advertisement campaign launched with a view to fund different non-government organization involved in social and environment issues. The modus operandi of the campaign is by paying this website called www.yournameontoast.com they write the desired name or message of the company on toast and put it on their web site. The toast in turn will act as a link to the web site of the company. In order to keep the link higher than other the other, one has to pay a higher price for the purpose.
The website claims that all toasty profit goes to Save Children or World Vision or Christian Aid or Oxfam or other deserving organization. As a matter of fact the concept of writing name on toasts was of course a ludicrous idea and often these ideas get talked about a lot consequently gaining public attention using a dumb technique. The website has already generated substantial amount of money.
Via Advert News
