This is an interesting integrated advertisement campaign launched by Virgin Mobile in Australia to promote the free text service available between Virgin Mobile customers. The campaign is focusing on unusual amusing messages to entice people for its product but the main aim of the product was brand positioning. Virgin Mobile’s latest advertising campaign is the start of Virgin’s long term repositioning, planned for the next 12 to 18 months. The advertisements are showing a series of amusing lines, which is promoting free messaging service.
The presentation of the campaign is no doubt very impressive and amusing that attracts immediate public attention. The tag line reads, ‘Are you with us or what?’ This tagline of the campaign has been carefully chosen which is a call to action, challenging the market and customers to agree or disagree. It is asking for interaction and for consumers to make a well-informed decision. The campaign is created by Host.
Via Duncan’s Print
