This is a hard-hitting print and poster advertisement campaign launched by Brazilian Obra Social Dom Bosco to draw people’s attention towards violence against children. The campaign concentrates on displaying the agony of abuse from children’s point of view. It also portrays the frequent nature of the child abuse that take place around the world. The advertisement has show different kind of child abuse prevalent in society through the eyes of children. The advertisement reflects as if child abuses are being narrated by children themselves and consequently making the campaign touchy and penetrating.
The presentation of the campaign is surely very impressive but visually it is not that compelling. The idea of the campaign is considerably remarkable which has helped producing a assertive social campaign. Moreover, the art direction has also been done in a remarkable fashion. The punch line of the campaign is, ‘a child had to see the world through child’s eyes’. The campaign was created by Famiglia, Sao Paulo, Brazil.
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