Unilever has produced a Hollywood style minifilm for its shampoo. This minifilm named âAlchemistâ has a unique feature, It has been designed primarily to be broadcasted on TV besides just internet and movie theaters.
The film, starring Catherine Zeta-Jones, is seven minutes long and it features a motorcycle chase at a high-security laboratory where a youth-enhancing elixir (Unilever’s Lux shampoo) is being produced.
The film, which was produced by the advertising agency JWT, a unit of London-based WPP, is airing in Japan and China.
