The British government has recently launched an integrated advertisement campaign against drink driving on the eve of Christmas. The campaign during this holiday season, aims at persuading young male drivers to not to drive if they are drunk, saying its too difficult judge the alcohol limit of a person. The emphasis of the ad seems to persuade people to drink in limits and strictly asking them not to drive.
The campaign is quite straight and somewhat hard hitting but there are chances that young people would tend to ignore in their holiday mood. Moreover, whereas the print advertisements are concerned, similar theme has been repeated many a times. However, the television spot of this campaign may be effective as the concept of the ad is actually fresh and directly indicative.
The advertisement campaign has been undertaken with the title, Think.
Via Hout Lust
