Carlsberg in a strategic campaign decided to ride the wall chart craze, which is sweeping Britain to advertise itself. The company has recently launched a unique poster advertising campaign in Britain and also published these posters as supplements in the leading newspapers. The theme of the campaign is apparently humorous in order to attract young customers.
The poster ad has been divided in three categories, Birds of Britain, Country Animals and Sea Fish. The campaign has been launched under the title ‘Probably the best wall chart in the world’. The art direction of the poster has been considerably of high quality. The ad campaign has been created by Saatchi & Saatchi, London.
Via Best Ads on TV
