We love to see agency self promo efforts, whether itâs about lopsided boobs or holy cows. Or even beheaded Santa at a Christmas time. The main reason for our interest in agency self promos are their brilliant/stupid humour . Most often them are different, and isn’t it a wonderful thing to see something different-good or bad-just for a change, eh?
Here is self-promo for the Brazilian agency Fields. The ad shows a fat man with big tummy trying hard to exercise. Fall, rise, and now stay up there.
Sounds easy– the copy reads. The man is in way represents the agency itself.
But the man, tired is back to he place he is supposed to be. Before his laptop. Because his sport is âto createââ
Copy reads- Fall, rise, and now stay up there.
Sounds easy, but to win The Year’s Professional Awards we had to work very hard.Our sport is to create.
CREDITS
Advertising Agency: Fields Comunicação, BrasÃlia, Brazil
Creative Directors: Pedro Henrique Garcia, Fernando Lopes
Art Director: Diego Vieira
Copywriter: Cainã Sumarello
Illustrator: Werley
