Donât follow the herd. Be different. Be a black sheep, if needed. But be different. This ad as part of the City of Nettuno shows a refreshing difference due to its slightly humorous creative approach and treatment.
The print ad, developed by Link, Anzio, Roma, Italy, shows how a herd of sheep having a ball using drugs. But, while they are celebrating, a âsmart sheepâ with its chic look is staying away from the flock, smiling.
The copy reads- Get a dose of personality. Be different, say NO to drugs.
CREDITS
Advertising Agency: Link, Anzio, Roma, Italy
Creative Director: Hilde Capra
Art Director: Valerio Cicco
Photographer: Domenico Apruzzo
Via: Pixel pasta
