It is called The impossible brief. But who said that advertising can solve all problems in this world? Well, everything is founded on ideas. Ideas can change lives and this world. so, here is a competition in which ideas are invited to make Palestinians and Israelis closer.
The ideas are wanted by Baumann Ber Rivnay, a Saatchi and Saatchi Company located in the Ramat Gan section of Tel Aviv. Impressive ideas in this regard will be selected by a panel of Israeli Jews and Arabs from the BBR Group. The winner will receive a ticket to the 2011 Cannes Lions.
Via: Copyranter
