This campaign for Ceat SUV makes this claim. The ads show the generally fierce wild animals as funny and enjoyable as a in a comic book. At least they look enjoyably terrifying.
The print campaign, developed by Ogilvy & Mather, Mumbai, India, is one different approach in advertising for an automobile brand.
The copy reads- Takes the wild out of the wilderness.
The art-direction is a clever reflection of the copy(message). What we see in these ads is wildlife without its wilderness.
CREDITS
Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Directors: Anup Chitnis, Abhijit Karandikar
Art Director: Parag Patil
Copywriter: Nitin Pradhan
Illustrators: Santoshi Ganguly, Ashis kumar Mukherjee
Photographer: Avadhut Hembade
