A podium? Yes. A briefcase? Yes. But a cup of coffee? Not sure. We wont want to talk business over a hot cup of coffee, though we usually have cup of coffee/tea served during conferences. I am not saying that its improbable. But it is difficult to associate the image of a cup with business conferences.
However, this campaign offers a refreshing creative change. The campaign developed by Outcrop, Yellowknife, NT, Canada says- Make Your Conference Beautiful.
To reflect the message the ads feature a briefcase, podium and a cup in which images of beautiful destinations are included. The campaign symbolically suggest the leisurely way of service with which the customers can make their business meets delightful.
CREDITS
Advertising Agency: Outcrop, Yellowknife, NT, Canada
Creative Directors: Joe Amaral, Jeff Wasiluk
Art Director: Heather Thrash
Account Manager: Marion Lavigne
