This outdoor, press and online campaign is noticeable because of its unique interactive nature. It has been developed by Clemenger BBDO for Tot Mom, Sydney Theatre Companyâs latest production, which actually reveals how a crime can come to grip an entire nation through intense media and public attention.
The advertisers too banked on this very suspense factor. The website acts as a platform through which users can discover and investigate the Caylee Anthony case through the mass of media it has generated. The site also offers the public the opportunity to leave their own comments. The comments left on the site are then used in the posters and press advertising.
CREDITS
Advertising Agency: Clemenger BBDO, Sydney, Australia
Executive Creative Director: Richard Maddocks
Creative Director: Nic Hodges
Art Director: Chris Badger
Copywriter: Nic Hodges
Web development: Brent Della Valle, John Knuttson
