This print advertisement for ANTI-CHILD SEXUAL ABUSE (Casa do Menor company) is indeed a powerful creative work which makes an impact on the viewers in a disturbing way. But this âdisturbingâ element is needed here to make an impact on the social psyche.
Hands all over the naked body of the little girl, misplaced toys, disturbing surroundings⦠no doubt- the art direction is intelligently executed in a way to convey the social awareness message. The advert titled Hands was done by McCANN ERICKSON SPAIN
CREDITS:
Advertising Agency: Mccann Erickson, Spain
Executive Creative Director: Marco Cremona, Gaetano Del Pizzo
Copywriter: Valerio Delle Foglie
Art Director: Federico Fanti
Photographer: Akim Lipphot
Postproduction: The Scope
Via: Pixel pasta
