The print advertising campaign for Storm Vodka, promoting Electric Jam Flavour, is struggling to depict the basic idea. Obviously the idea behind the ad is considerably but as so far its execution is concerned it is inappropriate. As a matter of fact, the ad has exaggerated the idea beyond its limit. The ad would have been perfect if it would have taken a soft approach in its execution.
Nevertheless, the art direction and the copy of the ad are considerably good. The copy of the ad reads, ‘Do not attempt to recreate the storm sensation’ conveying the lightening effect of the vodka which can be only compared with the effect of electricity. The campaign has been created by Bate Asia, Malaysia.
Via Ads of the World
