Greenpeace in its latest print advertising campaign is acknowledging its crimes it has committed for environment conservation since 1971. The advertisement has used a direct approach to show its major achievements. The achievements are apparently portrayed in the negative shades and simultaneously proclaiming its victory as it has forced many inappropriate laws to be changed.
The campaign has clearly focused on the areas of achievements and major breakthroughs in which the organization was instrumental. However, the idea of the ad has been repeated many a times.
Via Adrants
