This print advertisement campaign promoting Sprite Zero was published in magazines in an interesting way to show the double side of human nature though hilariously. The advertisement was apparently divided in three parts that can be unfolded to see other impression what could be dubbed as the opposite to the previous one. The campaign was titled, ‘Sprite Zero. No sugar, No Bull***t’.
The basic idea remains humor in the campaign that has focused more on the witty take than the product. However, the campaign is very effective in terms of attracting public attention that will remain in their brains for long. The campaign is credited to Saatchi & Saatchi, Denmark.
Via Ad Arena
