Advertising for financial services needs much care and attention. The target audience should get the message, and at the same time the way of communication should also be interesting and compelling. Barclays bank showed as a fake world. Here, ANZ conveys the message through some unusual scenes.
This spot, developed by M&C Saatchi, is filled with suspense till the end. We will never guess that this advert is for ANZ, unless we were told so. The spot begins with Jack, who suddenly runs when somebody calls his name. Soon, others are also following him, and we donât know why. At the end, the tension evaporates and the message is delivered.
