We havenât forgotten how they made poor teenagers worry about their pimples even while climbing a huge wall in Israel. Now, through this print campaign, they are back with the same song. Clerex-acne, through this campaign, says to the teenagers- donât hide it clear it.
The campaign, created by Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, features teenagers who are trying to hide the pimples by drawing tattoos around them. The campaign humorously hints at the desperate efforts of teenagers to hide pimples, in a humorous way.
Credits:
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichayâ¨
Executive Creative Director: Tzur Golanâ¨
Creative Director: Yariv Twigâ¨
Art Director: Meron Sasson
Copywriter: Sharon Refael
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Account Manager: Adam Polachekâ¨
Account Supervisor: Dana Coganâ¨
Account Executive: Anat Ruderman
Photographer: Menachem Reiss
