This âsatiricalâ fashion show from Gabriela is for saying goodbye to Philippinesâ outgoing President Gloria Macapagal Arroyo in a satirical way. The campaign aims to point out poverty and corruption that allegedly reigned over her rule.
The campaign ahs been developed by DM9JaymeSyfu, Manila, Philippines
The copy reads- This season’s collection.
See how poverty and corruption came into fashion.
Project Runaway
A satirical fashion show
So, what we can see is babes standing in really pathetic conditions in winter, summer and rainy seasons. But, as one Ads of the world commenter points out, there seems to be some ââunrealityââ and inappropriateness, as her feet touches the ââdirty realityââ in an unconvincing way.
If this is a photoshoppically blended âreality which is unrealâ, the authenticity of this campaign loses, without any doubt.
CREDITS
Advertising Agency: DM9JaymeSyfu, Manila, Philippines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Director / Copywriter: Louie Sotto
Associate CD / Art Director: Herbert Hernandez
Art Director / Illustrator: Allan Montayre
Via: Ads of the world
