White color invades the hair. Wrinkles caress the body like a timid young wife. It seems that all the young fellows in the world are just thoughtless and foolish. When I was at their ageâ¦S**t, I forgot what.
Still you ask me âto age beautifullyâ
It comes from a really positive attitude, or from a positively placed commercial interest.
Olay, anti-aging skin care products, urges us to âAge beautifullyâ in its new print campaign launched in Australia.
The campaign blends beautiful objects to numerically recreate the ages of 35, 46 and 52. The three advertisements, which appeared as double page spreads in The Australian Ballet theatre program for Sleeping Beauty at Sydney Opera House in December 2009, won a Young Gun bronze award in 2009 for advertising in a consumer magazine.
Credits
Agency: Saatchi & Saatchi Sydney
Art director: Nic Buckingham
Copywriter: Paul Bootlis
Photographer: Chris Mollison
Designer/illustrator: Kenneth King
Stylist: Janai Anselmi.
Retouching: Jason Riddell.
