Advertising often coins new words for the beautification of brands. Well, that is natural. Almost all the âsplendid, scintillating and glitteringâ adjectives have been used several times. so advertisers are in search for new embellishing words, and sometimes they coin some unappealing adjectives, remorselessly.
This print campaign for Lindt, developed by Savannah College of Art and Design, coins some chocolate flavored adjectives. Their inventions are not inappropriate, as it suitably describes the particular product.
The product has five specially selected rich flavors: Orange, Pear, Mint, Coffee and Blueberry- and the campaign makes creates different words for all these five flavors.
CREDITS
Advertising School: Savannah College of Art and Design, Savannah, Georgia, USA
Creative: Ruslan Mavrodinov
Via: Ads of the world
