
Hollywood sweetheart Nicole Richie is ready to fall in love(Adfreak calls it “bad news”) with New Yorkers and will spread the message, that, there’s nothing diet about it’ and will distribute Diet Dr Pepper Sweethearts all free to New Yorkers. What it exactly wants to means, here the calories are missing but the flavor is full. Heard that the Diet Dr Pepper Sweethearts is growing at twice the rate of other diet sodas…must be true…
Because the campaign with this “largest” beverage sampling exercise
blanketing the country with enough free full-size cans, fountain drinks and other giveaways for every person in America
Via [PRnewswire]
via [Adweek]


