This video shows an old bullet-ridden building. The visual atmosphere wears a sad look with the deserted building. The only sound that we can hear is the painful scream of a young boy .
One of our doctors is treating a 5-year-old boy.
Militia have just raped his two sisters.
Then clubbed his parents to death.
We canât operate without your help.
Visit msf.org.uk
The visual of the deserted building, combined with audio, makes the viewer to imagine the sad plight of the people who are languishing in this war ravaged land.
This spot for Médecins Sans Frontières UK has been created by McCann Erickson London, UK
Credits:
Agency: McCann Erickson London, UK
Creative Directors: Brian Fraser, Simon Learman, Matt Crabtree, Simon Hepton
Art Director: Simon Hepton
Copywriter: Matt Crabtree
Photographer: Robert Wilson
Production company: McCann Erickson/Framestore/Eardrum
Media: Phil Tattersall, Alice Pott
Via: osocio
