In troubled times (I would like to omit these negative terms like recession, economic slowdown, layoffs etc. However, those words crop up again, helplessly) newspapers and magazines are seeking new ways to tap more ad revenues. The barrier which separates news and advertising is becoming weak.
Though newspapers started this trend of including ads on the front page, magazines were reluctant to follow suit and their front covers were usually commercial-free. But now, more magazines seem to be following this path.
What prompted me to say this is the report in New York Times. The report says about the September issue of a Hearst magazine, House Beautiful which sets to include a pouch containing a chart that readers can pull out and save. The chart carries an advertisement on the back for Glidden paints, part of a new campaign with the theme âGlidden gets you going.â
