McDonaldâs ambient effort to communicate the new 24 hours service in Thailand, using the TBWA brain. With this aim, McDonaldâs banks on put-down shutters of other restaurants.
The ambient effort uses a night image of McDonaldâs restaurant onto the pull-down shutter of various restaurants. So, after the operating hours, when the shutters are pulled down, image of McDonaldâs in late hours will appear. Thus, it conveys the message that while other restaurants are closed, one can enjoy good meal at McDonaldâs 24 hours a day.
CREDITS:
Advertising Agency: TBWA Thailand, Bangkok, Thailand
Executive Creative Director: Veradis Vinyaratn
Creative Director: Tarakorn Kamolprempiyakul
Art Director: Aekalak Kitdusitpong, Kanon Umpornsirirat
Copywriter: Krisorn Srisai
Account Manager: Chatthip Bhamarasuta, Krittima Chantharapraphap
Account Supervisor: Pavinee Visedsubphisan
Producer: Jarunee Tongsa
Photographer: Kanon Umpornsirirat, Chalotorn Nuanthong
Ae : Kanitta Summachaiyanun, Methawarin Rattiwat
