Well, these lizards are having a wonderful time on the beach and meadows. You have to change the way insects see you. That is what this print campaign for REPELLA INSECT REPELLENT says to you.
The campaign, developed by McCANN ERICKSON SINGAPORE, humorously conveys the idea. One notable feature is the clever art direction which draws our attention to the message.
Credits:
Advertising Agency: McCANN ERICKSON SINGAPORE, SINGAPORE
Executive Creative Director: Farrokh Madon
Copywriter: Lester Lee
Advertiser’s Supervisor: Sebastian Lim
Account Supervisor: Joyce Wong
Art Buyer: Nancy Sum
Art Director: Katherine Khor/Liong Khoon Kiat
Photographer: Jeremy Wong, Nemesis Pictures
Typographer: Katherine Khor/Liong Khoon Kiat
Other Credits: Kevin Aw, Miracle Factory
Via: Adverblog
