The print advertisement campaign to promote Les Echos clearly marks it as an exceptional campaign incorporating intellectual understanding of a person. Les Echos is credited to be the first French financial daily newspaper, which is owned by British media group Pearson Plc. The campaign has used graphs and diagrams for depicting the financial aspect of the newspaper and the photographs appearing on it depicts the events that it covers globally.
The basic idea of the campaign is to present the newspaper’s financial aspect, which has been executed with extreme finesse. The art direction of the campaign is equally good. The punch line of the campaign is ‘Understand the economy, understand the world’.
Via Adverbox
