The advertising campaign for Greenpeace under the title, ‘My last will’, urges people to fight for clean air and environment conservation. The campaign aims at not only raising awareness level but people’s trust in the origination to fight against environmental degradation life long and even longer. The campaign shows photographs depicting how environmental degradation taking place. The photographs are giving impression as if it belongs to industrialization era.
The blue cross marks used in the advertisements are strategically depicting to put a stop on actions that causes environmental degradation. The will represents the fact that in the absence of clean air life span of person remains vulnerable and the only way to protect life is to fight for clean air.
The advertisements are apparently not much compelling in comparison with some earlier ads from the organization.
Via Adverbox
