Nationwide Mutual Insurance Co. has roped in Kevin Federline for its national ad during the Super Bowl. The Columbus based company known for its ‘On Your Side’ slogan, has said that it has plans to air the commercial during third quarter of the February 4 game. In the forthcoming advertisement Federline will move from starring in a rap video to work at a fast-food joint.
The 30-second television commercial will be the latest in Nationwide’s ‘Life Comes at You Fast’ advertisement campaign. Celebrities such as Fabio and M.C. Hammer have already endorsed the brand in this advertisement campaign. The company officials have maintained that no one has personified ‘Life Comes at You fast’ in the media better than Federline.
Following are the previous advertisements of this campaign featuring Fabio and M.C. Hammer:
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