Outdoor advertising group JCDecaux has recently launched what it says is the first coverage and frequency system for retail media. The new system, however, has been developed in association with TNS WorldPanel.
Both the companies, JCDecaux and TNS, have been working together to particularize the stores where retail media is having its presence.
The combination of these two companies and their efforts can immensely help advertisers who are struggling at present to find out what the retail medium can realize for them.
