This Lego print ad has won the Cannes Lions Press Grand Prix award for its well-known ‘Periscope’ ad campaign for Lego. The ad agency from South Africa was closely contesting against JWT India and eventually ended up in a close finish.
The winner ad has executed a simple ad showing a small white periscope-shaped Lego piece and it seemingly appearing from a blue Lego sea having a strap line ‘Imagine…’.
The ad was photographed by Gerard Turnely and the Brett Morris was the creative director.
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