It’s a fight between all the world’s publishers combined vs Google Goliath alone. Who’s afraid of Google? Everybody. An X ad on say Jan 2006 issue of Vanity Fair won’t serve any value (or very little value) after the Jan issue vanishes from the stand. Google makes ads relevant for years and in different platform. Who is more durable? Google off course. Than? All the magazine and newspapers in the world.
Vanity Fair can call it ‘a unique mix of image and intellect and can capture people, places and ideas that are defining modern culture’ but can they be as modern and as value for money as Google?
Google in a genuine path breaking mode (will definitely snatch away good night sleep from publishers of all kind worldwide) proposed Prada, the Milan based maker of $1000 handbags, to choose them over this 1913-established-premier-lifestyle-magazine.
Prada, the Milan-based maker of $1,000 handbags, can target consumers through Google that are actively looking to make a purchase, while ads in magazines might not even be seen, said Jonathan Rosenberg, Google’s vice president of product management.
Google ads next to search results for the term “Prada,” a brand of Prada Holding NV, cost about 28 cents for each user that clicks on them, compared with about 10 cents to reach each reader of Vanity Fair, he said.
Prada would pay “28 cents for a click to the site where someone wants to buy the bag, versus a dime for an ad in a magazine page that may or may not be seen,” Rosenberg said Wednesday in New York.
Placing a full-page advertisement in the 1.1 million circulation Vanity Fair costs between $100,000 and $110,000, Rosenberg said, or 10 cents a reader.
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Google advantages
Competitive Pricing
You save money by minimizing your price.
Ranking
Your ad can rise above someone paying more if it is highly relevant for a specific keyword.
Campaign Management
1. Saves you time setting up your campaign and monitoring it,
2. Saves you time AND money..
Timing
No waiting for your ads to show up.
Minimum Deposit to Start
US$45.00 savings right from the start.
Monthly Minimum Fee
You never pay US$20.00 for five cents USD in clickthroughs.
When Billed
You pay only for clicks you’ve already received.
Budgeted Delivery
You control the timing of your ad deliveries.
Target by Country or Language
You have more control over your ads so you can be sure they are only shown to a highly targeted audience
Tools
Expands your reach and gives you more new customers.
Ad Groups
Greater flexibility in how you set up your ad campaign
You can not touch, can not feel, can not smell Google, can not place that red rose in between Google pages. But these are not business propositions. Advantages are undue, truly inclined but you have to take it. Wonder what stores for mainstream publishing….
