This is a sensibly attractive and intelligent campaign fro Center for Life Enhancement (CVV), an organisation of volunteers working to prevent suicide in Brazil. The print advertisement campaign named Google has won a silver at the 2010 Clio Awards
The campaign aims to remind people that they are not alone in their struggles. The ads show google search bars options when we use words like depression, discrimination, harrassment, abandonment and domestic violence.
Credits
Advertising agency: Leo Burnett Brasil, São Paulo
Creative director: Ruy Lindenberg
Art director: Daniel Kalil
Copywriters: Michel Zveibil and Martim Baffi
Account executive: Renato Broggin.
