Indeed, that will be a different thing. So, why canât they close down the company?
Here is a âmovingâ ambient advertising effort as part of the Brandhouse liquor companyâs Drive Dry initiative. The main aim of the initiative was to say those who attend the Whisky Live Festival not to drink and drive.
So, they collected the personal belongings of Heather Cosser â a woman killed by a drunk driver âfrom her family. Her belongings were crushed with an entire car in a heavy-duty compressor.
This advertising effort tries to convey the message that drinking and driving wreck more than your car.
CREDITS
Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Andrew Whitehouse, Justin Gomes
Art Director: Reijer van der Vlugt
Copywriter: Justin Osburn
