This public awareness messages clad in animal skin are presented with a good intention. However the way of presentation seems like a bit forceful. In other words, the message has been worn by inappropriately sized concept and art-direction.
However, it still makes sense. This print campaign, developed by Fundación Par, says us that the problems faced by the disabled people are not getting the attention like that is given to panda bears or penguins. Because, the campaign says, they are not hot in the news like panda bears or penguins.
The idea, though inelegantly presented, calls for some thought from our part. It is in fact a thought-provoking accusation thrown at the target audience by this campaign. Are the disabled people getting our really real concern or are their voices and images drowning amid the cacophony of âhot newsâ on Panda bears and penguins. (PETA, Panda bears and penguins-No offence is meant. I love Panda bears and penguins. I have only seen them in my books)
CREDITS
Advertising Agency: Mccann Erickson Argentina
Chief Creative Director: Sebastián Castañeda
Creative Director: Pancho Esposito / Nacho Coste
Art Director: Nacho Coste
Copywriter: Pancho Esposito
Account Manager: Victoria Ortelli
Illustrator: Hernán Sanchez
Photographer: Julieta GarcÃa Vazquez
Additional credits: Cosme Argerich (Rancho Producciones)
Via: Ads of the world
