Atlanta-based Fitzgerald+CO has created first clickable mobile ad campaign (that’s their claim, I dint have a hand on it) for ArubaTourism. The ad will appear on the Weather Channel Mobile Internet Pages as a banner ad which redirects the user to an interactive place from where one can dial the 800 toll free number to ArubaTourism customer service cell. The ad is using technology like Third Screen Media and MADX Publisher solution.
Click to call though a new thing in mobile and cell phones though pretty common for search engines. For quite some time the technology has been using by Google and A9.
Via [imediaconnection]
