We have seen those people who are attempting to do things, banking on the speedy delivery of Fedex. Now, Fedex has decided to bank on the rainy season which is currently instrumental to the flood situation in Philippines.
To indicate its commitment to speedy delivery even in adverse situations, Fedex created this billboard in Manila. The billboard, developed by the creative support from BBDO Guerrero/ Proximity Philippines, is complete with fake mud and indicates that your package is valued more than anything.
Credits
Agency: BBDO Guerrero/ Proximity Philippines
Chief creative officer: David Guerrero
Executive creative director: Joel Limchoc and Simon Welsh
Copywriter: Meggy De Guzman
Art director/retoucher: Dale Lopez
Producer: Al Salvador
Account manager: Lynne Esguerra
retoucher: Manny Vailoces.
Via: Inspiration room
