Humor usually helps to sell products, and it fits more accurately for some particular products. This campaign for Energizer flash lights also uses humor to promote the product, but lacks the edge.
The print campaign, developed by ARS DDB, Caracas, features supposedly humorous incidents in which many difficult things or facts are easily discovered by the power of energizer flash lights.
Without doubt, the art-direction succeeds in reflecting the message. this flash light is a headache for the lovers who want to have some fun behind the blanket of darkness.
CREDITS
Advertising Agency: ARS DDB, Caracas, Venezuela
Executive Creative Directors: Exequiel RodrÃguez, Horacio Maggi
Creative Directors: Eugenio Reyes, Gerardo Pernia
Art Directors: Eugenio Reyes, Leslie Neime
Copywriters: Julián GuarÃn, Heidi Nobrega, Gustavo Rubel
Photographer: Pedro Primavera
