Comparing headache to other things or personification of the headache is not so new in advertising. We have seen the Female chauvinistic pain. (Women, particularly married women, may see red over that print ad for Emami plus pain balm.)
This print ad for aspirin, developed by Graffiti BBDO, Bucharest, makes a comparison between The recent eruption in Iceland caused lots of headaches throughout Europe.
The copy reads- Get rid of headaches
CREDITS
Agency: Graffiti BBDO, Bucharest, Romania
Creative Director: Mihai Gongu
Art Director: Glazione Rocha
Copywriter: Catalin Stanciu
Other Credits: Corbis/Photoland
Via: Adoholic
