Industry consultant PricewaterhouseCoopers speculates that ad spending on TV ad sales will grow at 7.1 percent averagely per year. According to this estimate, yearly spending on ad will touch a whopping $52 billion mark in the year 2010 and $48.8 billion in the year 2009.
This speculation by the highly reputed firm came in a time when the media was busy arguing that advertisers are fleeing broadcast and cable TV networks. The argument holds some credibility since consumers were turning to ad-skipping gadgets in the form of digital video recorders and Internet video.
PWC further argues that spread of digital and high-definition TV sets will definitely be helpful to boost TV ad sales in the coming years.
Via USA Today
