This is not new. But this is nice. Or, at least it is a bit different from the rest. The print ad for Joseph Eid developed by Impact BBDO features an interesting symbolization to announce its discount. Joseph Eid is a Lebanese leading name in clothes manufacturing, expert in tailor-made suits and dresses.
The copy reads- Cut your expenses.
30% off on women’s wear. 25% off on men’s wear
Though it is not based on a big idea, it is simple and beautiful.
CREDITS
Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Associate Creative Director: Joe Abou-Khaled
Art Director: Georges Kyrillos
Copywriters: Malak Makki, Karim Harfouche
Via: Ads of the world
