In its print campaign, Crisol books in Peru presents Harry Potter and Frodo Baggins, fictional characters recently developed in movies in a different way.
The campaign, developed at El Garaje Lowe, Lima, aims to make the teenagers understand the power of imagination. The tagline reads- Imagine him as you wish.Read.
CREDITS
Advertising agency: El Garaje Lowe, Lima,
Creative directors: Marco Caballero, Luis Ramirez-Gastón
Art director: Ivan Tahara
Copywriter: Gino Pezzia,
Photographer: Rene Funk
Illustration: Contraste Digital.
Via: Inspiration room
