âArts for arts’ sakeâ- leave it to the discussion of much enlightened people and let them decide. But for godâs sake, or for (wo)menâs sake, please do not say that âads for ads’ sakeâ. A brand is build mainly upon trust and quality, more than money.
What prompted me to mumble those sentences above like a moral police is the ad for Cupids condom, created by Publicis Ambience, Mumbai. Of course, the ad is creative, but its blunt, insensitive humour crosses the boundaries.
Though it is a creative ad, what it conveys is a wrong idea that âmoney is everythingâ in your life. Of course the ads donât have the responsibility to preach virtue and such stuff.
A child is shown at the top and the expenditure to groom it at each of its stages is creatively shown. From ultrasoft diapers to college scooty, it costs a lifetime! By using this product we can have ‘savings of a lifetime’, the ad says.
Feels like a wrong message, though wrapped in creative humour.
Credits:
Advertising Agency: Publicis Ambience, Mumbai, India
Executive Creative Directors: Ashish Khazanchi, Prasanna Sankhe
Art Director: Shantanu Suman
Copywriter: Nikhil Panjwani
Via: Ads of the world
